Commercial photography is photography designed to sell something – typically a product or service. My goal is to create compelling visual images that speak to the target audience of that product/service. To do this, I have to insure that the images I create align closely to both the overall branding strategy for that company and resonates with the target audience they are going after.
Typically, I will work with a team that includes a creative or art director who needs images for a campaign they will use in magazines, catalogs, billboards, posters, or online publications. My goal is to reinforce the brand in the minds of the viewers through a one or a series of photos. If I am successful, I will create a photo that is memorable, with mass appeal, and a clear message.